About Us
The Farst Group, headquartered in Brooksville
Florida, offers sales and marketing consulting services to
companies nationwide.
With over 40 years of combined experience in
business to business sales, technical marketing
and graphic design services, our team
understands the nuances of building an effective
brand and delivering a compelling message for
companies selling all types of products or
services.
Additionally, The Farst Group offers a free,
networking opportunity to our clients. Our
clients are also our partners, and we continue
to work together, even after the project is
finished. We combine to promote our businesses
through website links, social networking sites
and feature pages on our E-zine Newsletter. The
Farst Group would like to earn your business and
add you to our network. |
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Eric Farst,
President:
efarst@TheFarstGroup.com
Eric Farst
is the President and Founder of The Farst Group. He has
spent more than 15 years in direct selling and sales
management assignments. His career includes sales and
management experience with regional sales companies,
national telecommunications firms as well as
international manufacturing organizations. A career
sales professional, he combines his disciplined work
ethic with his extensive sales and management experience
to help his clients build effective sales teams and
channels.
Farst was
born and raised in Mt. Gretna, a small town near Hershey
Pennsylvania. He holds a BA in Economics/Statistics
from the University of Pittsburgh and spent 8-years in
the United States Marine Corps.
Eric is a
volunteer with the Hernando/Pasco Hospice and the Spring
of Tampa Bay. In 2004, Eric was awarded the Kid City
Children’s Champion Award for “Tampa Bay Adult Volunteer
of the Year.” He conducts seminars on “Career and Goal
Planning” at a local college and is on the Personnel
Stewardship Committee, a deacon and a Sunday School
teacher at his local church.
With his
skills in networking, he has focused over the years on
the fundamentals of relationship selling as a critical
element of an effective selling process.
Kim Sinatra,
Vice President of Marketing
& Development:
ksinatra@TheFarstGroup.com
Born and raised in the Midwest, Kim has led technical
marketing teams for over 10 years. Her experience
includes marketing communications, product marketing,
and national sales. This combination of real-world
sales and innovative marketing techniques makes her
uniquely qualified to analyze needs and develop tools
that garner immediate results.
At The Farst Group, Kim works with customers, as well as
leads the marketing team, to ensure the vision of the
client is captured with every service delivered.
Kim received her MBA with a focus in finance from
Franklin University. She also holds a Bachelors degree
in technical management and an Associate of applied
science in electronic engineering technology.
Kim is an advisory board member at eWomen Network, and
is active in many local networking groups.
Chris Chaffin, Social Media Specialist:
cchaffin@TheFarstGroup.com
“Social Media is the best tool to use for sales,
building your business, and branding. There is no better
tool to ‘humanize’ your company and to build lasting
relationships with your prospects, clients, and
employees. Used correctly, social media builds the
relationships that creates loyalty, overcomes price, and
can build your business.”
Chris Chaffin has worked with businesses for 15 years –
consulting on marketing, IT, business productivity, and
security. She truly understands the challenges of the
business owner. She has also started and sold her own
business. In addition to her consulting work, Chris is
also on the board of two local non-profit organizations.
Chris graduated from The Ohio State University with a BA
in Marketing.
Tricia has a unique combination of degrees from the
University of Pittsburgh in both Studio Art and Business
Administration. After college, she settled into a job at
Brown University, working within the Annenberg Institute
for School Reform, where she learned the art of
synchronizing graphic design and web site development.
Since departing
from academia, Tricia has been designing graphic and web
creations. She now lives in Pittsburgh with her husband
and three children.
Crystal Black,
Search
Specialist:
cblack@TheFarstGroup.com
Crystal Black has over 15 years experience with web
technologies. With a BA and an MA from Virginia Tech,
Crystal has stayed on the cutting edge of the latest web
developments including SEO, SEM, and analytics,
and maintains web and other outbound marketing
activities for a number of non-profit and for profit
businesses. Crystal understands both the back-end and
the front-end of your web site and can help you
understand how to make it easy to find and get you the
traffic you need.
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